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INSIGHTS FOR ACTION
WHO WE ARE
Business Development Directives is a national research-driven marketing consulting firm specializing in one-of-a-kind assignments, guiding business leaders to new heights. Founded in 1990, we specialize in both internal and external research, we bring extensive expertise to sectors such as healthcare, manufacturing, higher education, professional services, and associations.
Having conducted numerous focus groups and research studies, we aid clients in capturing employee perspectives, acquiring vital industry insights, benchmarking best practices, gauging customer or brand perceptions, and testing or developing new products. Additionally, we guide strategic marketing development and facilitate workshops and discussions, all with the aim of positioning or repositioning clients for the future and refining their growth strategies.
CERTIFICATION
William E. Lowell, the president of Business Development Directives, stands as one of the few Certified Management Consultants (CMC®) in Wisconsin. This prestigious certification, granted by the Institute of Management Consultants USA, signifies the highest standard of consulting and adherence to ethical principles within the profession. Recognized in 49 countries, the CMC® has been bestowed upon less than one percent of all consultants. Bill has held the Certified Management Consultant designation since 1987.
Established in 1968, The Institute of Management Consultants is the sole global governing body for management consultants, a non-profit organization that establishes industry standards and mandates the code of ethics for its member organizations. Additionally, it confers the Certified Management Consultant designation to those who meet the qualifying criteria.
